Joint kick-off meeting to define goals and KPIs, as well as any specific areas of focus that need to be especially considered in the audit process (e.g. determine which page types are the most relevant for conversions).
Joint kick-off meeting to define goals and KPIs, as well as any specific areas of focus that need to be especially considered in the audit process (e.g. determine which page types are the most relevant for conversions).
In the next step, we focus on collecting data. We analyse the user flow to identify key pain points and barriers.
In order to get a benchmark of the industry and a deeper insight into the needs of the users, we include 2-3 relevant competitor websites in our analysis.
We identify optimisation potential along the user journey flow from the initial search or visit all the way query to the final conversion. We analyse the relevant page types (homepage, category page, product page, checkout/contact page) using design principles based on findings from behavioural and cognitive psychology. We illustrate the findings and recommendations with mock-ups and explain the principles behind them.
Based on the PIE framework (PIE = Potential | Importance | Ease), we structure and prioritise the findings in concrete To-Dos and provide a roadmap for recommended actions.
We present the results and recommended actions of our analysis in a joint meeting - either online or on-site.
With the Google Mobile Web Certificate, we are officially qualified to advise clients in the areas of mobile web performance and web usability optimisation. Two client cases in the area of mobile speed and mobile UX were submitted for the certification.
30 % of users will not return to your website after a bad first experience. On the contrary, a positive experience builds more stable customer loyalty.
The website is the last touchpoint of many customer journeys. Its optimisation will also have a positive impact on the performance of SEA, SEO, Paid social campaigns and co.
Emotions make information more memorable. If a website is helpful or entertaining, users are more likely to return.
A well thought-out user guidance breaks down barriers and lowers the bounce rate and thus has a direct influence on the conversion rate and sales.
Google's first principle is: "Focus on the user and all else will follow": Page speed, layout shifts, website interactivity and accessibility - since 2021, Google officially made user experience a ranking factor.
A good user experience can become a new USP that sets you apart from your competition.
An external assessment can bring a fresh, non-biased outlook and help to identify potential and improve existing processes. With this one off meeting, we can give you actionable insights into how to improve the user experience on your website through a usability audit, as well as possible next steps, such as support in the implementation and execution of A/B testing.
We will be happy to give you an initial assessment in a non-binding strategy discussion.
Verena Lahner and Johanna Dietrich are SEO specialists in the area of website usability.
In addition to usability and accessibility audits, they support our clients in A/B testing. They also share their methods in customised workshops.
We check your website based on the Web Content Accessibility Guidelines (WCAG) standards. Accessibility increases the usability for all website visitors.
After identifying the improvement opportunities, we support you from creating hypotheses for possible tests to setting tests up in the testing tool and evaluating the results.
We pass on our knowledge and support you in sustainably establishing a UX processes in your company.
Strengthen your in-house competencies with a customised usability training.