With Google Ad Grants, you can run up to $10,000 of free search advertising per month, or $329 per day. This can help you reach more supporters and donors for your cause. Any organisation registered as nonprofit is eligible.
More information:
https://www.google.com/intl/en-GB/nonprofits/offerings/google-ad-grants/
Ad Grants accounts are subject to stricter guidelines than traditional Google Ads accounts. The main ones are
1. Display only on the search network: Only text ads can be used within Google Ad Grants accounts. Display or Shopping ads are not possible.
2. No one-word keywords: With the exception of your own brand, recognised diseases and the following exceptions, all keywords used must be more than one word.
3. Specified performance: The account must achieve a CTR of 5% at account level each month. If the CTR falls below 5% for two consecutive months, the account may be suspended.
4. Valid conversion tracking: Accounts created in 2018 or later must implement valid conversion tracking and measure at least one conversion per month.
We will help you meet all of these requirements.
Do you want to make sure that you are taking care of all the important aspects of your Ad Grants account? Use The Boutique Agency Ad Grants Checklist.
(In German)
More than 45 experts are on hand to help you with your campaigns.
As a Google Premier Partner, we work closely with Google.
As a neutral partner, we only use advertising formats and implement measures that promise success. Regular product training and development helps us stay up to date and provide the best possible advice to our clients.
As part of our mission and on our journey to make a positive impact on the world, we have been certified as a B Corp™ since August 2023!
We believe that businesses have the power to make a positive difference and we are very grateful to now be part of this global network of companies that are also committed to this goal. We will continue to develop innovative solutions to maximise our positive impact on the environment, society and our stakeholders.
If everyone does what they do best, we can make a big difference. That's why we provide pro bono support to selected organisations to help them raise the profile of their mission.
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