Your SEO Agency in Munich

Search Engine Optimization (SEO) is the foundation for a solid online presence and better visibility in the organic search results of Google, Bing, and other search engines. It’s the channel for sustainable, long-term traffic growth, and we’re happy to support you with it!
How Search Engine Optimization (SEO) can help your website.
Free traffic to your website through search

The goal of Search Engine Optimization is to improve your position (ranking) in the search results pages for relevant keywords and phrases-without spending anything on paid ads. Optimizing your website for SEO helps increase relevant traffic in the long run.

Building trust and credibility

In order to rank well in search results pages, relevant and trustworthy content is of utmost importance. Oftentimes, it is a process that takes time and effort, but which bears fruit, as high quality content is often the key to success.

Improved user experience

A good user experience goes hand in hand with how long visitors stay on your website and engage with it, and is becoming increasingly tied to SEO. Our SEO team often works with UX designers to optimize for user experience, taking into account the performance of your website across all devices.

Increased visibility for your target audience

Getting the right message to the right customers in the right time-that’s the fine art of marketing. Optimizing for search engines provides exactly this opportunity for precise targeting, in PPC as well as in SEO. You offer what your target audience is looking for? We help with the matching!

What do we bring to the table as an SEO Agency in Munich?
What services do we provide as an SEO Agency?
Christian Kriegeskorte

"With the SEO consulting of SEM Boutique, our organic rankings have continued to improve. No matter whether it’s planning content or technical SEO support during the website relaunch - SEM Boutique was always there as a competent partner and the results spoke for themselves."

Christian Kriegeskorte
Sixt / mydriver
Your SEO Agency in Munich - That’s what we’re known for
  • A continuous learning and sharing culture: In SEM Boutique, it doesn’t stop at SEO consulting. We share knowledge sustainably, also with your team, so that search engine marketing becomes an integral part of your company.
  • 10 % of the working time of our employees goes to professional training: this way we ensure that our customers always receive up-to-date and state of the art consulting.
  • Professional background is important to us: our employees are not only skilled in SEO consulting, but also bring professional know-how in publishing, tourism, business, education and intercultural skills. This background helps them quickly assess your website and work with you to make strategically sound decisions.
  • A cross-functional approach: Search Engine Optimization is not our only service; as an award winning PPC agency, we keep an eye on all areas of search engine marketing, and how they can best work for you.
  • Technical Know-How: We are familiar with all major CMS, and have an advanced understanding of web applications and technologies. The area of web performance (and therefore aspects like Core Web Vitals) is one of our strengths.
  • Honest and transparent: We mediate between SEO requirements and the status of your website. In doing so, we accompany you with deeper structural decisions and stand by your side with advice and support.






Sem Boutique Team im Meeting
Who we are
The SEM Boutique SEO Team

We are SEOs, marketeers and web developers. Our expertise comes from the experience we have gained in corporations, startups and medium-sized companies. And we all have one thing in common: we live and breathe SEO and are excited to work at your side on your project.  




Our SEO team has already convinced you, but you would like to meet the rest of our employees? Then feel free to!

What are the most often asked questions that we get?
What is Search Engine Optimization (SEO)?

The goal of Search Engine Optimization is to improve the ranking of your website in the organic search results pages of Google, Bing, and other search engines, in order to increase the organic traffic to your website. This is achieved through various factors such as:

  • Creation/Optimization of high quality content (Content)
  • Optimization of Meta-Title & -Descriptions (SERPs)
  • Improvement of the user experience (Usability und UX)
  • Optimization of the technical setup of the website (Technical SEO)
  • Sustainable link building from relevant external websites, and optimization of the backlink profile
What is the difference between SEA & SEO?

While SEA (Search Engine Advertising) relies on paid advertisements for a placement in the search results of Google and other search engines, SEO (Search Engine Optimization) strives to place the website there organically. The most significant differences can be summed up in the following:


  • the placement of an ad costs money
  • SEA influences traffic in the short term


  • SEO traffic is (seemingly) free of charge
  • since SEO traffic is not “buyable”, it appears more trustworthy and works more in the long run

By comparing performance data from the two channels, it is usually possible to derive helpful learnings and create meaningful synergies.

What are the advantages of SEO?

Unlike paid ads, the organic search results are technically free and the SEO measures bring more sustainable traffic to your website. Other benefits of implementing an SEO strategy:

  • Increased visibility among relevant audiences
  • Positioning as an expert in the field through relevant and high quality content
  • Positive spillover effects to other channels
  • Improvement of the website user experience
  • Increase in new visitors to the website
What services does an SEO agency provide?

SEO agencies often cover all facets essential to Search Engine Optimization. These services can be summarized in the following key areas:

  • Conception of a content strategy
  • General SEO consulting
  • Technical SEO audits
  • Content audits
  • Keyword research
  • Support with website relaunches and migrations 
  • Conception and implementation of SEO workshops 
  • Backlink checks and targeted link building
  • Internal linking strategy concept
How much do SEO services cost through an agency in Munich?

Unlike paid advertising, the costs for SEO must be considered as a long term investment. The concrete costs depend on the individual needs and specificities of each website and the goals of each company. From a complex online store, a global corporate website with a corresponding internationalization strategy to the website of a newly founded startup, every website is different and so the SEO requirements and offerings also vary. As an SEO agency, we value transparency. That’s why we list all the measures necessary to achieve the agreed goals clearly and comprehensively in an offer.

Tackle SEO in house or hire an SEO agency?

Do you already have competent SEOs in your company and would like to exchange over existing measures or get new suggestions? It often helps to reconsider some measures, find promising niches and see your website from a new angle altogether.

Either way, we are here for you if you need support. Feel free to reach out to us!

What SEO tools do we work with?
These SEO tools are used in our agency:
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